TY  - BOOK
AU  - "Kotler,Philip"
AU  - "Keller, Kevin Lane/ Koshy, Abraham / Jha, Mithileshwar"
TI  - Marketing management: A south asian perspective
SN  - 9788131767160
U1  - 658.8 
PY  - 2013///
CY  -  New Delhi
PB  - Pearson
ER  -