TY  - BOOK
AU  - "Keller, Kevin Lane"
AU  - "Parameswaran, Ambi M.G. and Jacob, Isaac"
TI  - "Strategic brand management :building, measuring, and managing brand equity"
SN  - 9789332542204
U1  - 658.827 
PY  - 2015///
CY  - Chennai
PB  - Pearson
ER  -