TY  - BOOK
AU  - "Rughase, G. Olaf"
TI  - Identity and strategy: : How individual visions enable the design of a market stratergy that works
SN  - 978-1-84720-656-5
U1  - 658.802 
PY  - 2006///
CY  - Cheltenham
PB  - Edward Elgar Publishing Limited
KW  - Mass Communication
ER  -