TY  - BOOK
AU  - "Sandage, C.H."
AU  - "Fryburger, Vernon; Rotzoll, Kim"
TI  - Advertising theory and practice
SN  - 81-85386-13-7
U1  - 659.1 
PY  - 1998///
CY  - India
PB  - A.I.T.B.S.
ER  -