TY  - BOOK
AU  - Sissors, Jack Zanville; Baron, Roger B
TI  - Advertising media planning
SN  - 978-0-07-107101-7
U1  - 659.111 
PY  - 2017///
CY  - Chennai
PB  - : McGraw Hill 
KW  - Advertising
KW  - Media
KW  - Mass Comm
N2  - Includes glossary and index
ER  -