TY - BOOK TI - Consumer Purchase Behavior : The Blend of Consumer Values and Interactive Marketing Technologies U1 - CON-BS-BBA 658 PY - 2014/// CY - GIFT University Gujranwala PB - GIFT Business School KW - BBA N1 - Include Bibliographical References and Index N2 - Supervisor ; Mr. Irfan Mehmood ER -