TY  - BOOK
AU  - Raza, Muhammad Saqib  
TI  - Impulse Buying behavior and moderation of pre-shopping preparation tendency among FMCG customers in Pakistan 
U1  - 658 
KW  - Management  Science
N1  -  Includes Bibliographical Refrences and Index
N2  - Mr. Umer Mukhtar is the supervisor of this thesis
ER  -