TY  - BOOK
AU  - "Lilien, Gary L."
AU  - "Kotler, Philip; Moorthy, K. Sridhar"
TI  - Marketing models
SN  - 81-203-1475-1
U1  - 658.8 
PY  - 1999///
CY  - India
PB  - Prentice Hall Of India
ER  -