TY  - BOOK
AU  - Ayesha Butt 
ED  - Dr. Umer Mukhtar 
TI  - Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer
U1  - 658 
PY  - 2023///
CY  - Gujranwala 
PB  - GIFT University 
ER  -