TY  - BOOK
AU  - "Peter, J. Paul"
AU  - "Bitta, Albert J. Della"
TI  - Consumer behavior & marketing strategy
SN  - 0-07-116703-X
U1  - 658.834 
PY  - 1999///
CY  - U.S.A.
PB  - McGraw Hill
ER  -