TY  - BOOK
AU  - "Loudon, David L."
AU  - "Bitta, Albert J. Della"
TI  - Consumer behavior: concept & applications
SN  - 0-07-100562-5
U1  - 658.8342 
PY  - 1988///
CY  - U.S.A.
PB  - McGraw Hill
ER  -