TY  - BOOK
AU  - "Moore, William L."
AU  - "Pessemier, Edgar A."
TI  - Product planning management: designing and delivering value
SN  - 0-07-112740-2
U1  - 658.574 
PY  - 1993///
CY  - U.S.A.
PB  - McGraw Hill
ER  -