TY  - BOOK
AU  - "Batra, Rajeev"
AU  - "Myers, John G.; Aaker, David A."
TI  - Advertising management
SN  - 81-203-1219-8
U1  - 659.1 
PY  - 1996///
CY  - India
PB  - Prentice Hall Of India
ER  -