TY  - BOOK
AU  - "Gupta, Vipin"
AU  - "Gollakota, Kamala"
TI  - Business policy and strategic management: concept & applications
SN  - 81-203-2862-0
U1  - 658.4 
PY  - 2005///
CY  - India
PB  - Prenitce Hall of India
ER  -