TY  - BOOK
AU  - "Berson, Alex"
AU  - "Smith, Stephen J.;  Thearling, Kurt"
TI  - Building data mining applications for CRM
SN  - 0-07-040273-6
U1  - 005.74 
PY  - 1999///
CY  - India
PB  - Tata McGraw Hill Publishing Company
ER  -