TY  - BOOK
AU  - "Anderson, James A."
AU  - "Narus, James A."
TI  - Business market management: "understanding, creating, and delivering value"
SN  - 81-297-0460-9
U1  - 658.8 
PY  - 2004///
CY  - India
PB  - Pearson Education
ER  -