TY  - BOOK
AU  - "Pelton, Lou E."
AU  - "Strutton, David; Lumpkin, James R."
TI  - Marketing channels: a relationship management approach
SN  - 0-07-120705-8
U1  - 658.84 
PY  - 2002///
CY  - U.S.A.
PB  - McGraw Hill
ER  -