000 00466nam a2200181Ia 4500
008 160902s9999 xx 000 0 und d
020 _a9788131763292
040 _cPK-GjGUL
082 _a569.1
_bCLO-I
100 _a"Clow, Kenneth E."
245 0 _a"Integrated advertising, promotion, and marketing communications"
250 _a4th
260 _aNew delhi
_bPearson
_c2010
300 _a478p
546 _aEng.
700 _a"Baack, Donald E."
942 _cBK
999 _c10411
_d10411