000 00427nam a2200157Ia 4500
008 160902s9999 xx 000 0 und d
020 _a81-7758-487-1
040 _cPK-GjGUL
082 _a658.827
_bKEL-S
100 _aKevin Lane Keller
245 0 _aStrategic Brand Management
_b"building,Measuring and Managing Brand equity"
260 _aIndia
_bPearson education
_c2003
300 _a816
546 _aEng.
942 _cBK
999 _c11766
_d11766