000			00488nam a2200169Ia 4500
008			170413s9999||||xx |||||||||||||| ||und||
020			_a9789332542204
040			_cPK-GjGUL
082			_a658.827 _bKEL-S
100			_a"Keller, Kevin Lane"
245			_a"Strategic brand management :building, measuring, and managing brand equity"
250			_a4th ed.
260			_aChennai _bPearson _c2015
300			_a586 p.
700			_a"Parameswaran, Ambi M.G. and Jacob, Isaac"
942			_cBK
999			_c12631 _d12631