000 00464nam a2200169Ia 4500
008 170413s9999||||xx |||||||||||||| ||und||
020 _a9780199684090
040 _cPK-GjGUL
082 _a658.802
_bWES-S
100 _a"West, Douglas."
245 _aStrategic marketing :creating competitive advantage
250 _a3rd ed
260 _aNew York
_bOxford University Press
_c2015
300 _a571 p.
700 _a"Ford, John and Ibrahim, Essam"
942 _cBK
999 _c12703
_d12703