000 00489nam a2200157Ia 4500
008 190624s9999 xx 000 0 und d
020 _a978-1-84720-656-5
040 _cPK-GjGUL
082 _a658.802
_bRUG-I
100 _a"Rughase, G Olaf"
245 _aIdentity and strategy
_b: How individual visions enable the design of a market strategy that works
_c"Rughase, G Olaf"
260 _aMPG books
_bedward elgar
_c2006
300 _a232 p.
650 _aMass Communication
942 _cBK
999 _c17420
_d17420