000			00511nam a22001817a 4500
008			200115b xxu||||| |||| 00| 0 eng d
020			_a978-0-07-107101-7
040			_cPK-GjGUL
082			_a659.111
100			_aSissors, Jack Zanville; Baron, Roger B
245			_aAdvertising media planning
250			_a7th ed.
260			_aChennai _b: McGraw Hill _c2017
300			_aiii., xiv, 480 p.
520			_aIncludes glossary and index.
650			_aAdvertising _vMedia _xMass Comm.
942			_2ddc _cBK
999			_c18889 _d18889