| 000 | 00414nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 160902s9999 xx 000 0 und d | ||
| 020 | _a0-256-13412-X | ||
| 040 | _cPK-GjGUL | ||
| 082 |
_a659.1 _bARE-A |
||
| 100 | _a"Arens, William F." | ||
| 245 | 0 | _aAdvertising | |
| 250 | _a5th ed | ||
| 260 |
_aU.K. _bMcGraw Hill _c1994 |
||
| 300 | _a573 | ||
| 546 | _aeng | ||
| 700 | _a"Bovee, Courtland L." | ||
| 942 | _cBK | ||
| 999 |
_c2465 _d2465 |
||