000 | nam a22 7a 4500 | ||
---|---|---|---|
999 |
_c26677 _d26677 |
||
008 | 211210b xxu||||| |||| 00| 0 eng d | ||
020 | _a97800781121102 | ||
040 | _cPK-GjGUL | ||
082 |
_a658.8 _bZEI-S |
||
100 | _aZeithaml, Valarie A. Bitner,Mary Jo Gremler,Dwayne D. | ||
245 | _aServices Marketing: Integrated Customer Focus Across the Firm | ||
250 | _a7th | ||
260 |
_aUSA _bMcGraw Hill Education _c2018 |
||
300 |
_axxviii,514p. _cL,HBK |
||
500 | _aIncludes Index | ||
546 | _aEng. | ||
650 | _aMarketing | ||
942 |
_2ddc _cBK |