000 00425nam a2200157Ia 4500
008 160902s9999 xx 000 0 und d
020 _a0-07-047409-5
040 _cPK-GjGUL
082 _a658.8342
_bPAR-U
100 _a"Parameswaran, M.G."
245 0 _aUnderstanding consumers
_bbuilding powerful brands using consumer research
260 _aIndia
_bTata McGraw-Hill
_c2002
300 _a235
546 _aeng
942 _cBK
999 _c3287
_d3287