000 00445nam a2200181Ia 4500
008 160902s9999 xx 000 0 und d
020 _a0-07-116703-X
040 _cPK-GjGUL
082 _a658.834
_bLPE-C
100 _a"Peter, J. Paul"
245 0 _aConsumer behavior & marketing strategy
250 _a5th ed
260 _aU.S.A.
_bMcGraw Hill
_c1999
300 _a545
546 _aeng
700 _a"Bitta, Albert J. Della"
942 _cBK
999 _c3391
_d3391