000 00456nam a2200169Ia 4500
008 160902s9999 xx 000 0 und d
020 _a81-203-2309-2
040 _cPK-GjGUL
082 _a658.827
_bKEL-S
100 _a"Keller, Lane Kevin"
245 0 _aStrategic brand management
_b"building, measuring, and managing brand equity"
250 _a2nd ed
260 _aIndia
_bPrentice Hall Of India
_c2004
300 _a788
546 _aeng
942 _cBK
999 _c7011
_d7011