000 00449nam a2200169Ia 4500
008 160902s9999 xx 000 0 und d
020 _a81-297-0254-1
040 _cPK-GjGUL
082 _a658.8
_bKEL-S
100 _a"Keller, Lane Kevin"
245 0 _aStrategic brand management
_b"building, measuring, and managing brand equity"
250 _a2nd ed
260 _aIndia
_bPearson Education
_c2005
300 _a816
546 _aeng
942 _cBK
999 _c7492
_d7492