000 00444nam a2200181Ia 4500
008 160902s9999 xx 000 0 und d
020 _a007-124040-3
040 _cPK-GjGUL
082 _a658.834
_bHAW-C
100 _a"Hawkins, Del L."
245 0 _aConsumer behavior
_bbuilding marketing strategy
250 _a9th ed
260 _aNew York
_bMcGraw Hill
_c2004
300 _a790
546 _aeng
700 _a"Best, Roger"
942 _cBK
999 _c7707
_d7707