000 00423nam a2200181Ia 4500
008 160902s9999 xx 000 0 und d
020 _a978-007-126335-1
040 _cPK-GjGUL
082 _a658.802
_bCRA-S
100 _a"Cravens,David w."
245 0 _aStrategic marketing
250 _a9th
260 _aLondon
_bMcgraw Hill
_c2009
300 _a784
546 _aEng.
700 _a"Piercy, Nigel F."
942 _cBK
999 _c9381
_d9381