000 00410nam a2200157Ia 4500
008 160902s9999 xx 000 0 und d
020 _a97881317009662
040 _cPK-GjGUL
082 _a659.1
_bCLI-I
100 _a"Clow, kenneth E."
245 0 _a"Integrated advertising, promotion, and marketing communications"
260 _aNew delhi
_bpearson
_c2007
300 _a537p
546 _aEng.
942 _cBK
999 _c9981
_d9981