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Identity and strategy

"Rughase, G. Olaf"

Identity and strategy : How individual visions enable the design of a market stratergy that works "Rughase, G. Olaf" - Cheltenham Edward Elgar Publishing Limited 2006 - 232 p.

ISBN: 978-1-84720-656-5

Subjects--Topical Terms:
Mass Communication

Dewey Class. No.: 658.802 / RUG-I

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