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Impulse Buying behavior and moderation of pre-shopping preparation tendency among FMCG customers in Pakistan

Raza, Muhammad Saqib

Impulse Buying behavior and moderation of pre-shopping preparation tendency among FMCG customers in Pakistan Muhammad Saqib Raza - 150 p.

Includes Bibliographical Refrences and Index

Mr. Umer Mukhtar is the supervisor of this thesis.

English

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658 / RAZ-I MS/Mgt-Sci

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