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The Impact of Brand Identification, Brand Knowledge and Brand Psychological Ownership on Brand Citizinship Behaviors: The Mediating role of Brand Pride

Rehman, Aisha

The Impact of Brand Identification, Brand Knowledge and Brand Psychological Ownership on Brand Citizinship Behaviors: The Mediating role of Brand Pride - GIFT University Gujranwala GIFT Business School 2017 - v,74 p.

Includes Bibliographic references & index.

Supervisor : Muhammad Kashif Saeed.

English

Subjects--Topical Terms:
Management Sciences

Dewey Class. No.: 658 / REH-T-MS-ENG

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