Impulse Buying behavior and moderation of pre-shopping preparation tendency among FMCG customers in Pakistan

Raza Muhammad Saqib

Impulse Buying behavior and moderation of pre-shopping preparation tendency among FMCG customers in Pakistan Muhammad Saqib Raza - GIFT University Gujranwala, GIFT Business School, 2018 - 150 p-

Mr. Umer Mukhtar is the supervisor of this thesis



GBS--Business

658 / RAZ-I MS/Mgt-Sci 
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