Strategic brand management
"Keller, Lane Kevin"
Strategic brand management "building, measuring, and managing brand equity" - 2nd ed - India Pearson Education 2005 - 816
eng
81-297-0254-1
658.8 / KEL-S
Strategic brand management "building, measuring, and managing brand equity" - 2nd ed - India Pearson Education 2005 - 816
eng
81-297-0254-1
658.8 / KEL-S