"Integrate advertising, promotion, and marketing communications" (Record no. 11311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160902s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978933251837 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Clow, Kenneth E" |
| 245 #0 - TITLE STATEMENT | |
| Title | "Integrate advertising, promotion, and marketing communications" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 450 |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Donald, E Baack" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | 1 | 659.1CLO-I | 12386 | 27/12/2018 | 27/12/2018 | 02/09/2016 | Books |