Principles of marketing / (Record no. 12446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161105114719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 8 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | chennai : |
| Name of publisher, distributor, etc | Pearson , |
| Date of publication, distribution, etc | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 732 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary, Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | GIFT University, Library | GIFT University, Library | 05/11/2016 | Allied Book | 1025.00 | 20 | 4 | 658.8 KOT-M | 13532 | 21/05/2024 | 07/05/2024 | C1 | 05/11/2016 | Books | ||||||
| GIFT University, Library | GIFT University, Library | 05/11/2016 | Allied Book | 1025.00 | 15 | 4 | 658.8 KOT-M | 13533 | 13/09/2022 | 25/08/2022 | C2 | 05/11/2016 | Books | |||||||
| GIFT University, Library | GIFT University, Library | 05/11/2016 | Allied Book | 1025.00 | 31 | 12 | 658.8 KOT-M | 13534 | 27/09/2022 | 12/09/2022 | C3 | 05/11/2016 | Books | |||||||
| GIFT University, Library | GIFT University, Library | 05/11/2016 | Allied Book | 1025.00 | 10 | 2 | 658.8 KOT-M | 13535 | 04/08/2023 | 19/03/2019 | C4 | 05/11/2016 | Books | |||||||
| GIFT University, Library | GIFT University, Library | 05/11/2016 | Allied Book | 1025.00 | 10 | 658.8 KOT-M | 13536 | 14/09/2023 | 07/10/2020 | C5 | 05/11/2016 | Books |