"Strategic brand management :building, measuring, and managing brand equity" (Record no. 12631)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170413s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Keller, Kevin Lane" |
| 245 ## - TITLE STATEMENT | |
| Title | "Strategic brand management :building, measuring, and managing brand equity" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Parameswaran, Ambi M.G. and Jacob, Isaac" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | 05/12/2016 | Multiline Books | 1128.00 | 6 | 3 | 658.827 KEL-S | 13709 | 02/04/2021 | 03/11/2020 | 13/04/2017 | Books |