Identity and strategy (Record no. 17420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190624s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-84720-656-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | RUG-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Rughase, G Olaf" |
| 245 ## - TITLE STATEMENT | |
| Title | Identity and strategy |
| Remainder of title | : How individual visions enable the design of a market strategy that works |
| Statement of responsibility, etc | "Rughase, G Olaf" |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | MPG books |
| Name of publisher, distributor, etc | edward elgar |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | 27/03/2019 | Pak Asia Lahore | 0.00 | 658.802 RUG-I | 17077 | 24/06/2019 | 24/06/2019 | Books |