A branded world (Record no. 17571)

MARC details
000 -LEADER
fixed length control field 00408nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190624s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-26366-4
040 ## - CATALOGING SOURCE
Transcribing agency PK-GjGUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.20973
Item number LEV-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Levine, Micheal"
245 #2 - TITLE STATEMENT
Title A branded world
Remainder of title : Adventures in public relations and the creation of superbrands
Statement of responsibility, etc "Levine, Micheal"
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John wiley
Place of publication, distribution, etc 257 p.
-- Mass Communication
Date of publication, distribution, etc BK
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          GIFT University, Library GIFT University, Library 27/03/2019 Pak Asia Lahore 0.00   659.20973 LEV-A 17228 24/06/2019 24/06/2019 Books
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