(Record no. 17833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190624s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-146036-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | " |
| Item number | 658.8342" |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COH-W |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | "Cohen, Marshal" |
| 245 ## - TITLE STATEMENT | |
| Remainder of title | Why customers do what they do |
| Statement of responsibility, etc | ": Who they are, why they buy, and how you can anticipate their every move" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | "Cohen, Marshal" |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | New York |
| Date of publication, distribution, etc | McGra-Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2006 |
| 500 ## - GENERAL NOTE | |
| General note | 184 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass Communication |
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