Consumer Purchase Behavior : The Blend of Consumer Values and Interactive Marketing Technologies (Record no. 19588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200911b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658 |
| Classification number | CON-BS-BBA |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Purchase Behavior : The Blend of Consumer Values and Interactive Marketing Technologies |
| Statement of responsibility, etc | Abdul Rehman, Sunia Shahzad, Mirza Waris Baig, Sehrish Amjad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | GIFT University Gujranwala |
| Name of publisher, distributor, etc | GIFT Business School |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,ii,63 p. |
| 500 ## - GENERAL NOTE | |
| General note | Include Bibliographical References and Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Supervisor ; Mr. Irfan Mehmood |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Final Projects / Intern Reports |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Restricted | Not For Loan (Available in Library) | Reference | GIFT University, Library | GIFT University, Library | Reference Section | 11/09/2020 | 658 CON-BS-BBA | 30104 | 11/09/2020 | 11/09/2020 | Final Projects / Intern Reports |