Principle of marketing (Record no. 19753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200923b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 8 |
| 245 ## - TITLE STATEMENT | |
| Title | Principle of marketing |
| Statement of responsibility, etc | Philip Kotler, gary Armstrong, Profulla Agnihotri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Tamil Nandu |
| Name of publisher, distributor, etc | Pearson education |
| Date of publication, distribution, etc | 2018c |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | Business & Management | 23/09/2020 | 5 | 1 | 658.8 KOT-P | 18859 | 20/09/2022 | 17/09/2022 | 23/09/2020 | Books |