MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02618cam a2200397 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110210s2010 njua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470876411 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PK-GjGUL |
| Transcribing agency |
PK-GjGUL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
22 |
| Item number |
OST-B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Osterwalder, Alexander. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business model generation : |
| Remainder of title |
a handbook for visionaries, game changers, and challengers / |
| Statement of responsibility, etc |
written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Canada |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
278 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
M |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Innovationsmanagement. |
| Source of heading or term |
swd |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pigneur, Yves. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clark, Tim, |
| Dates associated with a name |
1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
