Principles of Marketing (Record no. 26650)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211207b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789673498345 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Number | 658.8 |
| Item number / Author Mark | KOT-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Principles of Marketing |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Malaysia |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 734 p. |
| Illustrations | ill. |
| Dimensions | L, pbk |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index,Bibliographic reference & Glossary. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng. |
| 650 ## - Subject | |
| Subject | Marketing--Management |
| Keywords | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | Humanity & Social Sciences | 07/12/2021 | Purchase: Multi-Line Books | 2511.85 | 7 | 2 | 658.8 KOT-P | 19825 | 31/01/2023 | 24/12/2022 | 24/12/2022 | 07/12/2021 | Books |