Principles of Marketing (Record no. 29575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241120b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120310772 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Number | 658.8 |
| Item number / Author Mark | PHI-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 660 P. |
| Dimensions | L-PBK |
| 650 ## - Subject | |
| Subject | Business & Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | Business & Management | 20/11/2024 | 1 | 658.8 PHI-P | 398 | 20/11/2024 | 20/11/2024 | 20/11/2024 | Books |