Principles of marketing (Record no. 9739)
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000 -LEADER | |
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fixed length control field | 00451nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160902s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131731017 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | PK-GjGUL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ARM-P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | "Armstrong, gray" |
245 #0 - TITLE STATEMENT | |
Title | Principles of marketing |
Remainder of title | a south asian perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New delhi |
Name of publisher, distributor, etc | pearson |
Date of publication, distribution, etc | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 514p |
546 ## - LANGUAGE NOTE | |
Language note | Eng. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | "Kotler, phillip" |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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GIFT University, Library | GIFT University, Library | 658.8ARM-P | 10763 | 02/09/2016 | 02/09/2016 | Books |