Brand positioning strategies for competitive advantage
Material type: TextPublication details: India Tata McGraw Hill Publishing Company 2006Edition: 2nd edDescription: 297ISBN: 0-07-058159-2DDC classification: 658.827Item type | Current library | Call number | Status | Date due | Barcode |
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GIFT University, Library
GIFT University, Library |
658.827SEN-B (Browse shelf(Opens below)) | Available | 8612 |
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658.827KEL-S Strategic brand mangement | 658.827KEL-S Strategic Brand Management | 658.827KEL-S Strategic Brand Management | 658.827SEN-B Brand positioning | 658.827TIM-T The bricks to clicks | 658.827WOR-T The world's greatest brands | 658.82CHI-I Integrated marketing communications |
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